Module 2 of 12 · Niche, Name, Legal

Researching your market in an hour

Lesson 3 of 5 in this module · 5 min read · 8/59 overall

You do not need a market report. You need enough to sound like you belong. One focused hour gets you there.

What to find

  • What their current websites look like. Pull up ten of them. Note what is bad and common: slow, ugly, no clear call to action, broken on mobile.
  • What they care about. Search their industry forums and Reddit. What do they complain about? What gets them customers?
  • What they charge. Knowing their average ticket tells you what they can afford to pay you, and gives you the value math for Module 6.
  • Who already markets to them. Competitors and industry tools tell you the language that works.
The goal is one or two sharp observations you can repeat in outreach: "Most roofers lose half their leads because their site does not work on a phone." Specific beats clever.

Put your agent on it

This research is a perfect first job for your AI agent. Have it pull the top twenty businesses in your niche and city, check each site's speed and mobile rendering, and produce a table of specific problems. What used to be an afternoon of tabs is now a prompt and a coffee. You still read the output yourself, because the observations need to live in your head, not a document.

Save the ten worst websites you found. Those are your first prospect list and your first talking points. You will use them in Module 4.

The course is free. So is the platform.

Everything in these lessons runs on the Agency Label platform: clients, requests, the portal, reporting, invoicing, all on the free tier. Create the account when you're ready, or book a call if you want to talk through your setup or white-label delivery.