Module 5 · Sell Websites

Handling objections

Lesson 16 of 23 · 8 min read

Objections are not rejection. They are requests for a reason to say yes. Most are predictable. Here is how to handle the real ones.

"It is too expensive."

Do not discount. Reframe to the cost of doing nothing: "What is it costing you to NOT fix this for the next 90 days? If a customer is worth $8k and a broken site loses you even one a month, the site is the cheap option."

"I will just use a template, or my nephew can do it."

"You could. The question is whether you want to own a website project, or just have a great site that is handled. Templates and favors get you a site you babysit. I do this so you never think about it again."

"I do not have time for this."

"That is exactly why you hire me. You make one decision and you are out. I handle everything and bring it back when it is ready for your approval."

"How do I know it will actually work?"

"Fair. Here is what I would fix and why it drives calls. And the care plan means if something is not working after launch we keep improving it. You are not buying a one-shot, you are getting a site that gets better."

The pattern every time: agree, reframe, point to the outcome. Never argue. Never get defensive about price.

This is the part most people skip.

The lessons are free. The delivery is the hard part, and that's ours. When you're ready to put a client's site in front of a real studio, book a call.