How the money works
A web agency makes money two ways, and the second one is what makes it a real business instead of a series of one-off gigs.
1. The build (one-time)
You charge a client to design and build their website. You pay Agency Label a wholesale rate to actually build it. The difference is yours, up front. This is the cash that lets you quit other work and go full-time.
2. The care plan (recurring)
After launch, the client pays you every month for hosting, maintenance, and changes. You pay us a smaller wholesale rate to handle it. That spread lands in your account every month, for every client, whether you do anything that month or not.
Why you set the retail price
We give you a wholesale cost. You decide what to charge your client on top. A roofer in a competitive market pays very differently from a law firm. You price to your market and your positioning, and you keep the entire margin. We never touch your client or your pricing.
The math that changes your life
You do not need a hundred clients. A modest book of clients — each paying a build fee and a monthly care plan — replaces most salaries. Then every add-on (content, funnels, branding) stacks on top of the same relationship. The business compounds because you keep selling more to people who already trust you.
This is the part most people skip.
The lessons are free. The delivery is the hard part — and that's ours. When you're ready to put a client's site in front of a real studio, book a call.