The agency operating system

Run your agency.
Connect your agent.

Clients, requests, reporting, leads, and invoicing, all under your own brand. Free with no caps. Connect your own agent and client requests get built while you sell.

FREE FOREVER · UNLIMITED CLIENTS, SEATS & REQUESTS

app.agencylabel.com · yourbrand
yourbrandRequestsClientsReportingLeadsInvoicingAgents & MCP
Requests+ New request
Update hero headline + CTAyour agent
Add a Spring promo landing pageyour agent
Swap testimonials sectionmy team
agencylabel listen
picked up req-214 · update hero headline
branch al/req-214 pushed · preview ready
Agent connected
building req-214…
One workspace, wearing your brand
ClientsRequestsReportingLeadsInvoicingYour agent
What Agency Label is

The software runs it.
You decide who does the work.

Agency Label is the operating system for running an agency. The platform is free and complete. Fulfillment is your choice: your team, your connected agent, or ours.

02 · White-label services

Don't want to do the work? Hand it to our team.

Our experts build, migrate, and manage client websites, design brand suites, run SEO and content, and build links, all delivered under your label. The partner layer for agencies that want to sell without fulfilling.

See the services →Scoped per project
03 · The Academy

Learn to start and run the agency

A free, in-depth course on starting an agency in 2026: picking a niche, closing clients, and running delivery with the platform and your own agent. No fluff, no upsell walls.

Start learning free →Free, forever
The signature move

Requests in.
Your agent ships them.

The platform ships zero AI. It is the connective tissue you plug your own agent into. Client requests route straight to it over MCP, and finished work comes back as previews you approve.

MCP

Connect any agent

Workspace tokens and an MCP server expose your queue, clients, and skills to whatever agent you run. Claude Code by default, anything works.

DAEMON

Run agencylabel listen

The daemon watches your queue, hands new requests to your agent, and reports every run: branch, preview, duration.

APPROVE

You stay the gate

Every change lands as a preview deploy. You or your client approve it, and it ships. Autonomy with a human hand on the merge.

yourbrand · agencylabel listen
agencylabel listen
connected · workspace yourbrand
waiting for requests
req-214 update hero headline + CTA
· spawning your agent (claude-code)
· editing src/pages/index.astro
branch al/req-214-hero-cta pushed
preview deploy ready · awaiting approval
req-215 add spring promo page
The add-on · White-label services

Sell the work.
We'll fulfill it.

When you'd rather not do the work yourself, route it to Agency Label. Our team of expert, agent-equipped builders delivers websites, migrations, SEO, and content under your brand. Same requests, same portal, different hands.

Explore services →
yourbrand • fulfillmentROUTED TO AGENCY LABEL
New 5-page site · Hillside Dentalshipped
Migrate riverplumbing.comin review
Monthly SEO pass · 3 clientsbuilding
4 posts published · Coastal Lawshipped
Free · Academy

No agency yet?
Start here.

A free, in-depth course on starting and running an agency in 2026: the offer, the sales system, and how to deliver with the platform and your own agent. Finish it and you have a business, not a certificate.

Start learning free
Plans

Free is the full platform.

No client caps, no seat limits, no request quotas, no metered agent runs. Pro is the partner tier: your clients in a branded portal, your own domain, and our fulfillment on tap.

Free
The full self-serve platform

Run the whole agency, on the house.

  • Unlimited clients, seats, requests, and agent runs
  • Clients, reporting, leads, and invoicing in one workspace
  • Your brand on an agencylabel.app subdomain
Pro
Everything in Free, plus the partner layer

Your clients log into your brand, not ours.

  • White-label client portal on your own custom domain
  • No Agency Label branding anywhere your clients look
  • Lower invoicing fees and access to done-for-you services
FAQ

Good questions.

Is the free tier really the whole product?

The whole self-serve platform, yes: unlimited clients, seats, requests, and agent runs. Pro adds the white-label client portal, your own custom domain, lower invoicing fees, and access to our done-for-you services.

What does "connect your agent" mean?

You run your own agent, like Claude Code, on your own machine. The platform exposes your request queue over MCP and a listen daemon, so your agent picks up client requests and ships them as preview branches you approve.

Is there AI inside the platform?

No. The platform ships zero AI. It is the workspace and the connective tissue; the intelligence is whatever agent you connect, or our team when you buy white-label services.

What if I don't want to fulfill the work?

Route it to us. White-label services are the add-on: our team builds, migrates, and manages client sites under your brand. You sell, we deliver.

Do my clients ever see Agency Label?

On Free, your workspace lives on our subdomain and client-facing surfaces carry a Powered by Agency Label mark. On Pro, never: your clients log into a branded portal on your own domain, and our name appears nowhere.

How does invoicing pricing work?

Invoices run on Stripe. On top of Stripe's own processing fee, the platform takes a small fee on Free; Pro reduces it. Nothing on money you collect outside the platform.