The Label · Field notes

How to build an agency
worth owning.

Plain, practical writing on starting and running a web agency in 2026 — sales, niches, pricing, and letting AI carry the work.

Playbook·7 min

How to start a web agency in 2026 (when AI does the work)

The old playbook said hire designers and developers. The new one says learn to sell and let a white-label studio deliver. Here is the whole model.

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Economics·5 min

White-label vs. hiring: the math nobody shows you

A junior developer costs you $70k and three months of ramp. A white-label studio costs you a wholesale rate per site. Here is the real comparison.

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Sales·6 min

Choosing a niche you can actually own

Generalists compete on price. Specialists get referrals. A short, practical guide to picking a vertical that buys websites fast.

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