A complete, free training system for starting and running a web agency with AI. From picking a niche to closing clients to delivering with your own agent. No upsell at the end, because the Academy is the front door to a platform whose full product is free too.
The Academy is built like a manual, not a lecture. Twelve modules take you from zero to a running agency: the model, the niche, the offer, the sales system, the close, delivery with your AI agent, and the operations that keep it all compounding. Every lesson ends with something done, and the scripts are word for word.
Modules 1 to 6 build the business: niche, offer, outreach, and the sales system that puts clients on your calendar. This is the deepest part on purpose. Selling is the skill.
Modules 7 to 9 are delivery: connect your own AI agent to the free platform, run the request loop, review like an editor, and know what makes local sites convert.
Modules 10 to 12 are the long game: care plans and retainers, retention through reporting, operations, contractors, and the numbers that actually matter.
Why it's free, honestly: the Academy exists to create agencies who run on the Agency Label platform, which is also free. Some will route work to our white-label team, some never will, and both outcomes are fine with us. We only win when you actually build the thing, so the whole course is built to get you there.
No theory padding. Outreach scripts, call questions, proposal structure, review checklists, pricing method, P&L basics. Everything about the agency, in the order you need it.
What a lean agency is in 2026, the mindset that runs one, and the setup that takes an afternoon.
Choosing a market you can own, naming the agency, and the boring paperwork done right.
Productized services: a menu with set scopes and set prices that makes the sale easy and the delivery clean.
Pipeline math, list building, outreach that gets replies, and the demo-site hook that changes everything.
Turning outreach into an always-on system: lead magnets, nurture, follow-up, and reactivation.
Discovery, qualification, value pricing, proposals that close, objections, and the deposit.
Connecting your AI agent to the platform, the request loop, the quality bar, and when to hand work off instead.
From deposit to launch: intake, kickoff, keeping the client confident, and the handoff that sells the next thing.
What actually makes a local-business site produce calls and booked jobs. Grounded, testable, no design mysticism.
Care plans, the monthly report as retention engine, selling SEO and content, and referrals on purpose.
SOPs, client context, hiring contractors without becoming a manager, and growing on purpose.
Agency P&L basics, margin per client, invoicing hygiene, and the handful of numbers that actually matter.
Every system in the Academy is paired with the asset that runs it: skills for your agent, the website boilerplate, SOP templates, scripts, and worksheets. Free, like the course.
Packaged procedures your AI agent works from: site builds on the boilerplate, small-edit handling, launch checklists, migrations, report assembly. Module 7 shows you how to install them.
The pre-instrumented site codebase every client site runs on: fast, mobile-perfect, analytics and forms wired from day one. It's why your launches are boring, in the good way.
The intake form, the expectations email, proposal structure, outreach scripts, working agreements. The operating manual from the course, as fill-in-the-blank templates.
Never built a site, never run a business. Good. You have nothing to unlearn, and the course hands you the whole system in order, with the scripts written out.
You want income that isn't your job. Land a few clients on nights and weekends; your agent and the platform carry the delivery so it stays a side hustle until it doesn't.
Already selling, drowning in delivery or duct-taped tools. The delivery modules and the platform replace the chaos: requests, portal, reporting, invoicing, one system.
No card, no trial clock, no catch. Read the course free, then create your free platform account when you're ready to set up the agency: clients, requests, portal, reporting, invoicing. All of it on the free tier.
/ free forever · 59 lessons · ~7 hours · taught by operators, not gurus