Building your service menu

Here is the full menu of a modern lean agency. Each item has a clear scope, a deliverable a client can point at, and a proven delivery path through your agent or the white-label team. Start by selling two of them. Add the rest as clients mature.

1. Website build (your flagship)

A complete site, typically five core pages, built on a modern, fast, instrumented stack: analytics, search console, forms wired to lead capture, mobile-perfect, launched on the client's domain. This is the front door to every client relationship. Price it as a one-time project fee.

2. Redesign / rebuild

Same outcome as a build, but the content already exists and gets ported. Easier sale than a fresh build ("your site is costing you leads" lands harder than "you need a site") and slightly lighter delivery.

3. Site migration

Moving an existing site from a legacy platform onto the modern stack: content extracted, rebuilt, redirects mapped, analytics continuity preserved, forms rewired. Sold per site. This is also how you onboard a client who "already has a website they like": migrate it, then everything else becomes possible.

4. Landing page / funnel

A single high-conversion page with a form or booking flow and full tracking. Small scope, fast delivery, great first purchase for a client not ready for a full build, and a great add-on for clients running ads.

5. Care plans (your recurring floor)

• Standard: hosting, updates, security, a couple of small edits a month, and a monthly report.
• Pro: everything in Standard plus unlimited small edits handled one at a time, and a quarterly improvement pass.
• Every site you launch gets a care plan attached. Not optional. It is how the relationship works.

6. Full website management

The premium recurring tier: unlimited requests, handled one at a time, covering edits, new sections, new pages, and ongoing improvement, with reporting. For clients whose site is a living sales tool, not a brochure. One flat monthly fee. This is the subscription-agency model applied per client, and it is the best revenue in the business.

7. SEO retainers and content packages

Monthly SEO (on-page and technical work driven by real search data, with a monthly report) and monthly content (a set number of posts published to the client's blog system). Both are upsells you introduce after launch, and Module 10 teaches the selling of each.

Write yours down

Open a document and write your menu now: pick your two starting services, list exactly what each includes, and set your prices (Module 6 gives you the pricing method; put placeholder numbers today). This document becomes your proposals, your website's services section, and your scope reference in contracts. One source of truth.