Care plans & recurring revenue
Lesson 21 of 23 · 5 min read
The build fee is exciting. The care plan is what makes you stable. Recurring revenue is the difference between hustling for the next sale and running a business that pays you whether or not you close anyone this month.
- Never launch without a care plan attached. Make it part of every package, not an upsell you forget.
- Price it so a modest book of clients covers your living costs. That number is your freedom.
- Earn it: handle changes fast, send the occasional "here is what I improved" note. Retention is everything.
- Every client you keep is a client you never have to re-sell.
Ten care plans quietly paying every month is a real income before you sell anything new. That base is what lets you be calm and picky in sales.
This is the part most people skip.
The lessons are free. The delivery is the hard part, and that's ours. When you're ready to put a client's site in front of a real studio, book a call.