The pitch & the proposal
Lesson 15 of 23 · 6 min read
Once you understand the problem, the pitch is short: here is what I would build, here is what it costs, here is when it is done. You are not convincing — you are prescribing.
Anchor on value, then state the price
Before the number, restate what this is worth. "You told me a new customer is worth $8,000, and you are missing calls because of the site. This pays for itself with a single job." Then say the price. Value first makes the number feel small.
A proposal that closes itself
- Their problem, in their own words (proves you listened).
- The package and exactly what is included.
- The price — build fee and monthly care plan, clearly separated.
- The timeline.
- One clear next step: "reply yes and I will send the deposit link."
Send the proposal the same day, while the call is warm. A great call followed by three days of silence kills more deals than a high price ever will.
This is the part most people skip.
The lessons are free. The delivery is the hard part — and that's ours. When you're ready to put a client's site in front of a real studio, book a call.