The fastest way to struggle is to sell "websites for anyone." The fastest way to win is to become the obvious choice for one kind of business.
Pick by buying behavior, not passion
You do not need to love roofing to build roofing websites. You need a niche where the businesses have money, need a web presence, and buy without a six-month committee. Local service businesses are the sweet spot.
Signs of a good niche
They advertise. They have competitors with decent sites. They make money per customer. They are reachable — you can find a hundred of them in an afternoon. If those four things are true, you can build a business there.
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