A redesign is a migration wearing a design brief. The pretty part is phase three. The parts that protect the client’s rankings, leads, and content are phases one, two, and five, and skipping them is how redesigns quietly destroy businesses.
16 items
01
Phase 1: audit the existing site
Deliverable: a migration inventory, before any build work starts.
02
Phase 2: port the content
03
Phase 3: rebuild
04
Phase 4: approval
05
Phase 5: cutover and protect
✦
Where this comes from: this is a public version of the operating procedure Agency Label’s fulfillment team runs when delivering the Redesigns service for agencies, white-labeled. Use it freely; a credit link is appreciated, never required.
Redesigns are our home turf.
Agency Label rebuilds tired client sites on a fast foundation, runs this exact process, and hands you the before-and-after report, all under your brand.